A Shoe Retailer Uses Its Marketing Database to Run a Recency,frequency,monetary

question 36

Multiple Choice

A shoe retailer uses its marketing database to run a recency,frequency,monetary analysis on its customers.In this context,recency refers to: 

• A) how often a consumer was reached with any kind of advertising message.  
• B) how often a consumer was reached through a direct marketing medium. 
• C) how long it has been since a consumer shopped at or bought a product from the company. 
• D) how often a consumer purchases a product from a certain product category.

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Definitions:

Adventure Learning

Adventure learning is an educational approach that involves experiential and active learning through physical activities, challenges, and exploration, often in an outdoor setting.

Team Training

The education or development process for a group of individuals working together, aimed at improving their overall performance and cooperation.

Cross-Training

A training method where employees are taught skills and responsibilities outside their usual duties to improve workforce flexibility and efficiency.

Stock Shelves

The process of organizing and replenishing inventory on store shelves to ensure products are available and neatly displayed for customers.