Scenario 17-2 as the Number of Firms Utilizing Direct Marketing Continues to Continues

question 6

Multiple Choice

Scenario 17-2
As the number of firms utilizing direct marketing continues to grow, so does the number of consumers opposed to the methods often described as "intrusive." To combat the growing number of opposed consumers, marketers need to find creative new ways to optimize their direct marketing campaigns. One such outlet that firms are beginning to experiment with is social media. Executives understand that many consumers view a company's Facebook page more often than the company's home page, so they've grown to realize that setting up some form of an email opt-in on social media sites is a great way to build marketing databases. In addition to opt-in sections, social media allows businesses to interact with consumers, which may make them less inclined to respond negatively to a company's direct marketing efforts. By utilizing social media more often in the future, a number of U.S. companies hope to build stronger and more useful marketing databases. 
-(Scenario 17-2) Which of the following is an essential application of the marketing database? 

• A) Keeping close tabs on consumers to ensure their loyalty  
• B) Reinforcing and recognizing the most frequent customers 
• C) Degrading and ignoring customers that are not providing consistent business 
• D) Notifying customers of minute changes to various products and services

Understand the importance of secure and responsible use of computer passwords in healthcare settings.

Recognize healthcare standards and requirements for accurate, timely, and patient-centered documentation.

Understand the concepts of alpha and beta in hedge fund strategies.

Identify and analyze hedge fund fee structures and their impact on net investor returns.

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Definitions:

Return-of-Service Form

A document that is used to certify the delivery of legal documents to a party involved in court proceedings.

Affidavit

A written statement made under oath, used as evidence in court.

Registered Agent

A person or business designated to receive legal documents and service of process on behalf of a company.

Corporation

A legal entity that is separate from its owners, with its own rights and obligations, and can conduct business, enter contracts, sue, and be sued.