One Important Tactical Tool Is the Press Release

question 36

Multiple Choice

One important tactical tool is the press release.A firm can best take advantage of press coverage by: 

• A) conducting industry events or community activities that reflect favorably on the firm. 
• B) disseminating information and correcting misinformation within the firm. 
• C) preparing employees for public appearances. 
• D) having a file of information that makes for good news stories.

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Definitions:

Self-Centered

Characterized by being preoccupied with oneself and one's own needs, often at the expense of considering others'.

Bad News

Information that is unwelcome, disappointing, or distressing to the recipient.

Positive Emphasis

The practice of focusing on positive aspects or outcomes in communication to foster a favorable perception or response.

Bad-News Placement

A communication strategy in which unfavorable news or information is positioned within a message in a way that aims to minimize negative impact or perception.