When Marketers Are Considering Cause-Related Advertising,it Should Be Stressed That

question 78

Multiple Choice

When marketers are considering cause-related advertising,it should be stressed that this type of advertising works best when a company: 

• A) needs to do damage control. 
• B) intends to increase its sales figures radically. 
• C) chooses an issue that connects with its business. 
• D) wants to create a buzz about an exciting new product.