Which Component of Source Credibility Would a Speaker Be Using

question 36

Multiple Choice

Which component of source credibility would a speaker be using if he/she delivered a Presentation filled with energy,liveliness,forcefulness,and frankness?

• A) trustworthiness
• B) dynamism
• C) competence
• D) eccentricity

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Definitions:

AIDA Message

An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.