What Persuasive Resource Does a Speaker Use When His/her Attempts

question 14

Multiple Choice

What persuasive resource does a speaker use when his/her attempts to persuade an Audience is based on the testimony or influence of a valued or popular employee?

• A) the listener's perspective
• B) an opinion leader
• C) credibility
• D) reinforcement

---

Definitions:

Marketing Mix

A combination of activities that represent everything a firm can do to influence demand for its good, service, or idea; often referred to as the four Ps of marketing (product, price, place, and promotion).

Marketplace

A space, physical or virtual, where buyers and sellers meet to exchange goods and services.

Communications

The process of exchanging information, ideas, thoughts, and feelings through verbal or non-verbal means.

Social Media Evaluation

The assessment of social media platforms and content to measure performance, reach, engagement, or effectiveness of marketing strategies.