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Figure 2.1
-On the production possibilities curve in Figure 2.1,as agricultural production increases by 200 tons per year from 200 tons to 400 tons and then to 600 tons,the opportunity cost in terms of tons of manufactured goods
Media Selection
Media selection entails choosing the most effective communication channels or platforms to advertise or convey a particular message to a target audience.
Copy Development
involves creating and refining written content for advertising or marketing materials to engage and persuade the target audience.
Artwork
Visual material prepared for inclusion in printed materials, including drawings, photographs, or other forms of creative graphic design.
Full-Service Agency
An advertising agency that provides the most complete range of services, including marketing research, media selection, copy development, artwork, and production.
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