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Content Analysis
A research method for systematically analyzing the content of communication materials to identify patterns, themes, or biases.
Intercoder Reliability
A measure of the agreement among independent observers or coders who rate, classify, or make judgments about phenomena.
Coders
Individuals who apply a standardized code or framework to data in research, facilitating the process of analysis by categorizing information.
Content Analysis
A research technique used to systematically analyze the content of communication materials, such as texts or media.
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