Suppose That a 5% Increase in the Price of Gasoline

question 79

Multiple Choice

Suppose that a 5% increase in the price of gasoline leads to a 15% decrease in the quantity of SUVs demanded.The cross-price elasticity of demand for SUVs is

• A) 0.33.
• B) 3.0.
• C) 3.3.
• D) 33.0.

Understand the concept and importance of cognitive fit in brand extensions.

Recognize the role of authenticity in successful brand extension strategies.

Understand the strategic use of fighter brands in protecting market position.

Gain insights into brand architecture strategies (e.g., branded house, house of brands).