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-Refer to Figure 7.1.The marginal utility of the third movie rental is
Achievement Motivation
The drive to excel, achieve in relation to a set of standards, or strive to succeed.
TAT
Thematic Apperception Test, a projective psychological test used to reveal a person's social drives or needs by their interpretation of ambiguous images.
Locus of Control
is a psychological concept that refers to individuals’ belief in their ability to control events affecting them, classified as either internal (belief in personal control) or external (belief that external forces dominate).
External
Relating to, situated on, or coming from outside a particular place or entity.
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