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When the price of a good changes,the substitution effect and the income effect
Objective and Task Budgeting
A method of budget setting where a company first defines its objectives and then estimates the cost of all tasks needed to achieve these objectives.
Promotion Objectives
Refers to the goals a company aims to achieve through its promotional activities, such as increasing brand awareness or sales.
Promotion Cost
Expenses incurred to market and advertise a product, service, or brand to increase sales or awareness.
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