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What Is Meant by Product Differentiation? Why Is It Employed

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Essay

What is meant by product differentiation? Why is it employed by firms?


Definitions:

Human Resource Management

The strategic approach to the effective management of people in a company or organization such that they help their business gain a competitive advantage.

Performance Appraisal

A systematic evaluation process in which the work performance of an employee is evaluated in terms of quality, quantity, cost, and time.

Human Resource Strategy

A plan that aligns the management of employees with the goals of the organization to gain competitive advantage.

Staffing

The process of finding, recruiting, and training individuals to fill roles within an organization.

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