__________Are Images Placed on a Web Site That Link to the Site

question 67

Short Answer

__________are images placed on a Web site that link to the site of the company selling the product or service.

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Definitions:

Affect

A broad range of feelings that individuals experience, encompassing both emotions and moods.

Attitude Object

Any entity that is the focus of an individual's attitude, including people, products, or concepts.

Zajonc's Hierarchy

A theory that proposes the sequence of cognitive processes involved in the appraisal of stimuli, emphasizing the primacy of affective responses over cognitive evaluations.

Effects Model

A model or theory in the fields of psychology or communication that describes the potential impacts of media and messages on individuals or societies.