Some Companies Use ____ Techniques to Try to Predict What

question 60

Multiple Choice

Some companies use ____ techniques to try to predict what customers are likely to purchase in the future.

• A) data-mining
• B) CRM
• C) identity tracking
• D) expert systems

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Definitions:

Marketing Communication

The process of using various channels and messages to communicate with a market, including advertising, sales promotion, and public relations.

Direct Link

A straight, uninterrupted connection or communication channel between two entities, typically referring to network links or business relationships.

Consumer's Purchase

The act of a consumer buying products or services for personal use.

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perception.