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Customization of large applications is inexpensive and nearly risk-free.
Measure
A method or tool used to quantify or assess a variable or condition.
Value
Refers to the importance or worth that a product or service has in the eyes of the consumer, often influencing their purchasing decisions.
Marketing Mix
Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market, typically encapsulated by the four Ps: Product, Price, Place, and Promotion.
Place Element
Aspects of marketing that focus on the distribution and availability of a product or service to the target consumer.
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