According to the Ethical Norms and Values for Marketers from the American

question 75

Multiple Choice

According to the Ethical Norms and Values for Marketers from the American Marketing Association,which of the following ethical values states that a marketer should accept the consequences of the marketing decisions and strategies taken by him or her?

• A) Honesty
• B) Responsibility
• C) Fairness
• D) Openness
• E) Respect

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Definitions:

Cognitive Perspective

View that thought processes are central to development.

Thought Processes

The mental operations involved in cognitive activities such as reasoning, perception, and judgment.

Intellectual

Pertaining to or involving the ability to think and understand ideas and information at a high level of complexity.

Assimilation

The cognitive process of integrating new information into existing cognitive schemas, perceptions, and understanding.