Which of the Following Classifications Is Subject to a Rational-Basis

question 12

Multiple Choice

Which of the following classifications is subject to a rational-basis test?

• A) legitimacy
• B) gender
• C) race
• D) national origin
• E) age

---

Definitions:

Direct Marketing

A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.

Relationship Selling

A sales approach focused on building long-term relationships with customers, rather than just making immediate sales.

Television Advertising

A form of marketing communication that uses the medium of television to promote products, services, or ideas to a wide audience.

Special Interest Magazines

Publications targeting niche audiences with specific hobbies, interests, or demographic characteristics.