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How does the Federal Trade Commission determine deception in an advertisement?
Self-Serving Bias
The common tendency to attribute positive outcomes to one's own character but attribute negative outcomes to external factors.
Ought Self
The representation of what an individual believes they should be, often influenced by societal and familial expectations.
Ideal Self
Represents a person's aspirations or the set of attributes one dreams to possess, often functioning as a motivation for self-improvement.
Self-Concept
An individual’s comprehensive understanding of themselves, including their attributes, beliefs, and feelings.
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