Which Term Refers to Splitting a Market into Groups of End-Users

question 20

Multiple Choice

Which term refers to splitting a market into groups of end-users?

• A) product promotion
• B) search facilitation
• C) channel integration
• D) segmentation
• E) routinization

---

Definitions:

International Markets

Refers to the exchange of goods and services across national borders, involving the global marketplace where businesses operate in multiple countries.

Changing Needs

The concept that the requirements or preferences of individuals, markets, or environments evolve over time.

Multiproduct Shelving

Multiproduct shelving involves displaying various products in a retail space, designed to efficiently maximize visibility and accessibility of different items.

Family Branding

A marketing strategy where multiple related products are marketed under a single brand name, aiming to build a strong family brand association.