According to Research,which Component of the Marketing Mix Is LEAST

question 21

Multiple Choice

According to research,which component of the marketing mix is LEAST amenable to global standardization efforts?

• A) price
• B) place
• C) publicity
• D) product
• E) promotion

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Definitions:

Organization Design

The process of structuring and arranging the components of a system, company, or entity to effectively achieve its objectives and goals.

Centralization

The concentration of decision-making authority at the upper levels of an organization or system.

Decentralization

Refers to distributing the decision-making powers and leadership roles away from a central authority to more local or individual levels within an organization.

Authority

A capability to prescribe actions, make choices, and insist on obedience.