Which Term Refers to All Aspects of Easing the Shopping

question 38

Multiple Choice

Which term refers to all aspects of easing the shopping and purchase process for end-users as they interact with commercial suppliers or retailers?

• A) direct marketing
• B) personal selling
• C) channel strategy
• D) service output
• E) customer service

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Definitions:

Ethical Egoism

The thesis that people ought to act in their own self-interest.

Goldilocks Test

A metaphorical term used to describe a condition, situation, or decision that is 'just right', balancing all considerations optimally; derived from the Goldilocks and the Three Bears fairy tale.

Aristotle

An ancient Greek philosopher and scientist, one of the most important founding figures in Western philosophy, known for his comprehensive work that covered many subjects including metaphysics, ethics, logic, and biology.

Psychological Egoism

The theory that all human actions are motivated by self-interest, suggesting that altruistic acts are ultimately done for one's own benefit.