Which Statement About Market Segments Is Most Likely True

question 41

Multiple Choice

Which statement about market segments is most likely true?

• A) Most end-users are highly service-sensitive and highly price-insensitive.
• B) In most cases, the same channel strategy satisfies the needs of all segments.
• C) A segment's demand for service outputs is typically unrelated to price factors.
• D) End-users in a segment make trade-offs between product attributes, service outputs, and price.
• E) Service outputs are more relevant to segment end-users in the business marketplace than in the consumer marketplace.

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Definitions:

Latency Stage

A psychosexual development stage proposed by Freud, occurring between the ages of six and puberty, where sexual impulses are repressed or dormant.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method through which an analyst unpacks unconscious conflicts based on the free associations, dreams and fantasies of the patient.

Archetypes

Universal, symbolic images that appear in myths, art, stories, and dreams; they embody fundamental human motifs and collective experiences.

Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his theories of the collective unconscious and archetypes.