How Has CDW Used Market Segmentation and Service Outputs to Differentiate

question 25

Essay

How has CDW used market segmentation and service outputs to differentiate itself from the competition?

---

Definitions:

Equity Financing

Exchanging ownership shares for outside investment monies.

Ownership Shares

Portions of equity in a company or financial assets which demonstrate an individual's or entity's part ownership.

Creativity

The ability to generate new and original ideas, solutions, or products.

Initiative

The ability to assess and initiate things independently, often leading to action without direct orders.