Which Factor Is LEAST Relevant When Determining the Best Segments

question 8

Multiple Choice

Which factor is LEAST relevant when determining the best segments to target?

• A) segment size
• B) sales potential
• C) length of channel
• D) cost to serve the segment
• E) intensity of competition

Analyze percentage increases in financial elements.

Determine gross profit on sales.

Compute acid-test ratios and understand their implications.

Analyze the relationship between net income and net sales.

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Definitions:

Decision Makers

Individuals or groups responsible for making choices that affect outcomes or determine strategies.

Proactive Tactics

Strategies employed to anticipate and address problems or opportunities before they arise, rather than reacting to them as they occur.

Agent-Target Relationship

describes the dynamic between an individual or entity (agent) that takes action and another individual or entity (target) that is affected by those actions.

Ingratiation

A psychological technique involving the use of flattery or other forms of manipulation to influence someone or gain their favor.