A Manufacturer That Performs All Functions in a Channel Is

question 38

Multiple Choice

A manufacturer that performs all functions in a channel is most likely engaged in ________

• A) outsourcing
• B) relationalism
• C) target marketing
• D) vertical integration
• E) classical market contracting

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Definitions:

Correlational

A research method that examines the relationship between two or more variables to determine if a change in one variable is associated with a change in another.

Observational

Relating to the method of gaining knowledge by watching and analyzing behaviors without intervening or altering the situation.

Significant

Having a meaningful, important, or noticeable effect or influence.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.