Downstream Vertical Integration Is LEAST Necessary When ________

question 21

Multiple Choice

Downstream vertical integration is LEAST necessary when ________.

• A) sales teams are important in creating a strong brand image
• B) channel members lack financial incentives to implement brand strategies
• C) brand equity among consumers is independent of channel member actions
• D) after-sales support of the branded product is necessary to ensure customer satisfaction
• E) brand strategy requires a level of cooperation that overrides the decision-making discretion of channel members

---

Definitions:

MMPI

A comprehensive psychological inventory used to assess a variety of mental disorders and personality structure.

Antisocial Tendencies

Patterns of behavior that show a lack of consideration for others and can include hostility towards societal norms and laws.

Personality Test

A psychological assessment tool designed to reveal aspects of an individual's character or psychological makeup.

Individualistic Culture

A culture that values personal independence and self-expression, often prioritizing individual goals and achievements over collective ones.