Downstream Vertical Integration Is LEAST Necessary When ________

question 21

Multiple Choice

Downstream vertical integration is LEAST necessary when ________.

• A) sales teams are important in creating a strong brand image
• B) channel members lack financial incentives to implement brand strategies
• C) brand equity among consumers is independent of channel member actions
• D) after-sales support of the branded product is necessary to ensure customer satisfaction
• E) brand strategy requires a level of cooperation that overrides the decision-making discretion of channel members

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Definitions:

Superstructure

All of the things that society values and aspires to once its material needs are met (e.g., religion, politics, law).

Exploitation

The act of unfairly or unjustly using someone or something for one's own benefit, often at the expense of the exploited party's welfare.

Ideology

A system of ideas, beliefs, and values that shapes the way individuals perceive and interpret the world.

Dramaturgical Analysis

A sociological perspective introduced by Erving Goffman, which likens social interaction to performing on a stage, where individuals manage impressions in front of others.