Which of the Following Statements About Channel Intensity Is Most

question 30

Multiple Choice

Which of the following statements about channel intensity is most likely true?

• A) The more intensively a manufacturer distributes its brand in a market, the more the manufacture can influence how channel members perform marketing channel functions.
• B) To control channel functions and their performance, the manufacturer needs to refrain from blanketing or saturating distribution outlets.
• C) A channel intensity strategy primarily addresses whether to outsource channel functions or to engage in vertical integration.
• D) Saturation is an extreme version of dual distribution that is rarely employed by manufacturers due to monopoly concerns.
• E) Total saturation of a trading area is a common channel intensity strategy used by manufacturers.