What Is the Most Likely Reason That a Premium Positioning

question 47

Multiple Choice

What is the most likely reason that a premium positioning approach is difficult for a manufacturer to accomplish?

• A) Consumer demand for luxury products fluctuates.
• B) Channel members must match the brand's ideal image.
• C) Buyers of expensive goods require easy product access.
• D) Intra-brand competition levels are typically very high.
• E) Channel function performance levels are difficult to assess.

---

Definitions:

Brokerage Fees

Charges levied by a broker for facilitating transactions between buyers and sellers.

Unrealized Loss

A loss that occurs on paper when the current market value of an investment is lower than its cost but has not been actualized through a sale.

Available-For-Sale Securities

Financial assets held by a firm that can be sold in the financial markets, not classified as held-to-maturity or trading securities.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities.