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What Is a Pull Strategy and What Is Its Effect

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What is a pull strategy and what is its effect on brand equity? What are the advantages and disadvantages of using a pull strategy?


Definitions:

Self-Actualization

Fulfilling or realizing one's natural talents and capacities, believed to be a basic impulse or prerequisite in humans.

Self-Esteem

A person's personal assessment of their own value, which includes thoughts and feelings about themselves.

Affiliation Motivation

The drive to relate to people on a social basis, to belong.

Positive Self-Image

An individual's perception of themselves in a positive light, characterized by confidence, self-esteem, and a healthy recognition of one's strengths and weaknesses.

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