________Establishes Relationship Stability Between a Manufacturer and a Downstream Channel

question 3

Multiple Choice

________establishes relationship stability between a manufacturer and a downstream channel member by making it unprofitable for either side to exploit the other.

• A) Opportunism
• B) Niche branding
• C) Reward power
• D) Product assortment
• E) Mutual dependence

Recognize the role of corporate social responsibility (CSR) in the marketing and operation of controversial or polluting industries.

Define and explain the concept of corporate social responsibility (CSR) and its importance in achieving the triple bottom line.

Identify stakeholders relevant to an ethical decision-making process in business and discuss their interests.

Understand the necessity of engaging all relevant parties in the process of brainstorming and evaluating ethical alternatives.

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Definitions:

Assumptive Close

A closing technique where the salesperson assumes that the customer has already decided to purchase, and moves forward with steps toward finalizing the sale.

Control Module

A device or set of components that manages the operations of other components in a machine or system.

Orchestra Pit

The area in a theater, usually positioned in front of the stage and below audience level, where the orchestra performs during a show.