In a Piggybacking Channel,the Firm Making the Product That Requires

question 40

Multiple Choice

In a piggybacking channel,the firm making the product that requires distribution is known as the ________.

• A) partner
• B) rider
• C) vendor
• D) carrier
• E) supplier

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Definitions:

Trucking

The transportation of goods and materials by road using trucks.

Routes

Paths or methods chosen to deliver goods or services to consumers, which can also refer to the logistical pathways in supply chain management.

Organizational Culture

The shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization.

George Zimmer

An American entrepreneur known for founding Men's Wearhouse, a large men's clothing retailer.