All of the Following Are Tools That Suggest the Growing

question 15

Multiple Choice

All of the following are tools that suggest the growing channel power of retailers EXCEPT _______.

• A) failure fees
• B) service outputs
• C) forward buying
• D) private branding
• E) slotting allowances

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Definitions:

Discontinuous Innovation

A breakthrough product or service that significantly changes the market or how consumers interact with a market.

Categories Of Adopters

Categories of adopters refer to the classification of individuals within a market divided by how soon they adopt a new product or innovation, often outlined as innovators, early adopters, early majority, late majority, and laggards.

Laggards

In the context of marketing and innovation, individuals who are the last to adopt new products or technologies, often resistant to change.

Late Majority

A group in the diffusion of innovation theory, representing consumers who adopt new products or technologies after the average member of society, often motivated by a desire to maintain the status quo.