The Practice of Licensing an Entire Way of Doing Business

question 20

Multiple Choice

The practice of licensing an entire way of doing business under a brand name in exchange for ongoing fees from franchisees is known as ________.

• A) B2B licensing
• B) multi-unit franchising
• C) business format franchising
• D) authorized franchise marketing
• E) intellectual property franchising

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Definitions:

Dividend Payment

A payout of part of a firm's profits, determined by its board of directors, and given to its stockholders.

Ex-Dividend Date

Date two business days before the date of record, establishing those individuals entitled to a dividend.

Market Value

The current quoted price at which an asset or a company can be bought or sold on the open market.

Declaration Date

Date on which the board of directors passes a resolution to pay a dividend.