How Has the Internet Accelerated International Expansion Efforts by Retailers

question 41

Multiple Choice

How has the Internet accelerated international expansion efforts by retailers such as Neiman Marcus and J.Crew?

• A) facilitating the construction of brick-and-mortar stores
• B) monitoring sales revenues more efficiently with extranets
• C) providing low cost access to new markets through e-commerce
• D) enabling firms to provide online customer service in multiple languages
• E) building a strong customer base through social media and viral advertising

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