What Factors Are Causing the Significant Growth of E-Commerce as a Sales

question 10

Essay

What factors are causing the significant growth of e-commerce as a sales channel? How has e-commerce affected channel strategies?

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Definitions:

Correlation

A statistical measure that indicates the extent to which two variables fluctuate together, denoting a relationship but not causation.

Naturalistic Observation

The practice of observing subjects in their natural environments without any manipulation by the observer.

Correlational Studies

Research methods that explore the relationship between two or more variables to determine if a statistically significant association exists, without assuming causality.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact, typically involving the manipulation of variables under controlled conditions.