According to the Text,Wal-Mart's Unsuccessful Expansion into Germany Occurred Because

question 8

Multiple Choice

According to the text,Wal-Mart's unsuccessful expansion into Germany occurred because the firm ________.

• A) was unable to leverage its economies of scale in a foreign market
• B) failed to adapt its channel structure and strategy to local conditions
• C) utilized local channel intermediaries that were costly and unreliable
• D) failed to implement the same low-cost processes that it uses domestically
• E) formed a partnership with a local grocery store chain that went out of business

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Definitions:

Purchase Continuum

A concept representing the journey a consumer undertakes from recognizing a need to the final purchase decision and post-purchase behavior.

Consumer Purchasing Scale

A measure or assessment of the buying power and patterns of consumers.

Maslow's Hierarchy

A psychological theory that categorizes human needs into five levels, from basic physiological needs to self-actualization, suggesting that higher-level needs emerge as lower-level needs are satisfied.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.