Which Term Refers to Vertical Channel Partners Using Multiple Routes

question 35

Multiple Choice

Which term refers to vertical channel partners using multiple routes to reach horizontal end-users?

• A) hierarchical multichannel relationship
• B) integrated channel strategy
• C) channel free-riding
• D) vertical integration
• E) disintermediation

---

Definitions:

Suspensory Ligaments

Fibrous tissues that connect the lens of the eye to the ciliary body, adjusting the lens shape for focusing.

Fovea

A small depression in the retina of the eye where visual acuity is highest, due to the high density of cones, and no rods.

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time.

Visual Impulses

Visual impulses are electrical signals generated by the retina in response to light, transmitted through the optic nerve to the brain, where they are interpreted as vision.