Which Statement About Balancing Power Is Most Likely FALSE

question 10

Multiple Choice

Which statement about balancing power is most likely FALSE?

• A) High mutual power gives channel members more ability to achieve high levels of value.
• B) Channel outcomes rely on the balance of power in a given relationship.
• C) Power is a property not of an organization but of the relationship.
• D) Power assessments should focus on unmediated bases and costs.
• E) Interdependence is synonymous with high mutual power.

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Definitions:

Word of Mouth

The informal communication among consumers about products or services, often considered a powerful form of marketing.

Brand

A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

Product Curators

Individuals or companies that select and present a collection of products, typically emphasizing quality or thematic consistency, to target specific consumer interests.

Influencers

Individuals with the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.