Why Has the Use of Multiple Channels Become Increasingly Common

question 5

Multiple Choice

Why has the use of multiple channels become increasingly common?

• A) Technological advances make it possible to manage complex channel structures.
• B) Downstream channel members are motivated to represent a supplier's products.
• C) More channels decrease market penetration levels and lower entry barriers.
• D) Interconnected markets make it more difficult to serve customers efficiently.
• E) Decreased competition has driven suppliers to shrink their channels.

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Definitions:

Maturity Stage

The phase in a product's lifecycle where growth slows down, sales stabilize, and the product is established in the market.

Stagnant Stage

a period in which there is little or no growth, progress, or change, often indicating a need for new strategies or interventions.

Failure Stage

A phase in the lifecycle of a business or project characterized by a significant decline in performance, potentially leading to cessation of operations.

Failure Rate

The proportion or frequency at which an event, such as an error or breakdown, occurs within a specific period or among a specified set of entities.