How Does a Supplier LEAST Likely Benefit from Multiple Channels

question 29

Multiple Choice

How does a supplier LEAST likely benefit from multiple channels?

• A) building primary demand for a product category
• B) raising entry barriers to potential competitors
• C) providing better market coverage
• D) serving customers more efficiently
• E) increasing distribution intensity

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Definitions:

Common Components

Elements, parts, or materials that are frequently used or shared across different products or services.

Supply Chain Influence

Supply chain influence involves the capacity of a company or entity to affect decisions, activities, and efficiencies within the supply chain, including the practices of suppliers, manufacturers, and distributors.

Demand

The quantity of a good or service that consumers are willing and able to buy at a given price over a certain period of time.

Pricing Promotions

Marketing strategies that temporarily reduce the price of goods or services to stimulate demand or increase market share.