How Did John Deere Benefit from Having Strong,committed Relationships with Its

question 19

Multiple Choice

How did John Deere benefit from having strong,committed relationships with its dealer network?

• A) The firm convinced dealers to service John Deer products sold by Home Depot.
• B) The firm transitioned dealers from homeowner sales to commercial farm sales.
• C) The firm persuaded dealers to promote Home Depot through their Web sites.
• D) The firm used reward power to convert local dealers into franchises.
• E) The firm demanded that small dealers consolidate in urban areas.

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Definitions:

Market Share Profitability

The correlation between a company's share of the total market sales and its profitability, often used as a measure of business success.

Synergy Analysis

The process of examining how different parts of a business or system can effectively work together to produce greater outcomes than would be possible individually.

FDA Approval

The official authorization granted by the U.S. Food and Drug Administration for a product to be marketed or sold, indicating it has been tested for safety and efficacy for its intended use.

Tie-in Promotion

A marketing strategy that links a product or brand with a popular event, movie, or personality to increase visibility and appeal.