When a Supplier Uses a Market Coverage Policy of Channel

question 48

Multiple Choice

When a supplier uses a market coverage policy of channel management,the main focus of the channel is ________.

• A) corporate mergers
• B) customer coverage
• C) full-line forcing
• D) geographic spacing
• E) price segmentation

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Definitions:

Demand

The amount of a product or service that buyers are ready and capable of buying at different price levels over a specific time.

Supply

The aggregate supply of a service or good ready for consumer purchase.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good that consumers are willing and able to purchase at various prices.

Supply Curve

A graph showing the relationship between the quantity of a good that producers are willing to sell and the price of the good.