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Match Each Term with the Correct Statement Below

question 31

Multiple Choice

Match each term with the correct statement below.
-resources are made available through a third-party outsourcer,but
are accessible only to users within a specific organization.

Discern the role of price in service management and how it influences consumer demand.
Describe the evolution of service marketing and the inclusion of technology in delivering future services.
Explain the significance of the service continuum and how different offerings fit into this continuum.
Grasp the importance of customer contact audits in enhancing service quality and delivery.

Definitions:

Pitch

A presentation or proposal made to potential customers, investors, partners, or collaborators, aiming to persuade or inform about a product, service, or idea.

SMILE and SCRATCH Test

A mnemonic used by entrepreneurs to evaluate the strengths and weaknesses of their business ideas based on specific criteria.

Promotional Materials

Various forms of media, printed or digital, designed to market or advertise a product, service, or event to a target audience.

Product Name

The title given to a product by the company that manufactures or sells it, which helps to identify and distinguish the product in the market.

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