The Two Forces Behind the Force-Field Analysis Are ________ and _______

question 25

Short Answer

The two forces behind the Force-Field Analysis are ________ and _______.

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Definitions:

Top of Mind Awareness

A metric that measures how easily a brand or product is remembered or recalled by consumers within its category, indicating its prominence or salience in their minds.

Preferred Brand

The brand consumers favor over others due to its quality, reliability, or other distinguishing features.

Gut Feeling

Refers to an intuitive or instinctual judgment that is made without the use of rational processes.

Aided Recall

A memory retrieval process in which cues or prompts are given to assist in recalling specific information or experiences.