When Organizations Need the Help of Specific Actions, People, And/or

question 29

Multiple Choice

When organizations need the help of specific actions, people, and/or resources, they will create a(n) __________ plan.

• A)standing
• B)tactical
• C)options-based
• D)action

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Definitions:

Earned Media

Publicity gained through promotional efforts other than paid advertising, such as word of mouth or editorial coverage.

Media Coverage

The reporting of news and events by various outlets, such as newspapers, television, and online platforms.

Issue Life Cycle

The progression of a topic or problem through stages of emergence, growth, maturity, and decline in public and media attention.

Crisis Stage

A critical phase within a crisis situation where immediate decisions and actions are required to manage and resolve the crisis effectively.