Matching -Diversification Strategy

question 48

Multiple Choice

Matching
-Diversification Strategy

• A)increasing revenue, profits, markets share, or territories
• B)addresses declining performance through retrenchment and regrowth
• C)adds new kinds of goods, services or business units
• D)provides goods/services that are significantly different from the competition
• E)focus is on processes, products, and services that will sustain it over the long term
• F)concentrates on a specific target market and may use cost leadership and/or differentiation strategies
• G)reduces production costs and therefore consumer price

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Definitions:

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