UPS's Use of Web-Based Tools That Allow Customers to Embed

question 14

True/False

UPS's use of web-based tools that allow customers to embed UPS functions such as tracking and cost calculations into their own web sites is an information systems solution used to achieve customer intimacy.

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Definitions:

Chunking

A memory technique that involves grouping individual pieces of information together to improve recall.

Confabulation

The production of fabricated, distorted, or misinterpreted memories about oneself or the world, without conscious intention to deceive.

Priming

A psychological phenomenon in which exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.

Long-term Potentiation

A long-lasting increase in signal transmission between two neurons that results from their simultaneous activation, often considered a cellular mechanism for learning and memory.