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According to the text, which of the following is a key strategy for an organization's success because it provides access to key market segments?
Sociometric Techniques
Quantitative methods used to measure social relationships and structures, often by analyzing the choices or preferences within a group.
Social Status
An individual's position or rank within a society based on various factors such as wealth, occupation, education, or family lineage.
Social Impact
A sociometric measure that is computed by adding the total number of nominations a child receives from her peers, both positive and negative, which indicates the degree to which a child gets noticed within her group.
Sociometric Categories
The classification of individuals within a group based on social preferences, acceptance, and rejection.
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