_______________ Involves Whatever It Is That the Writer Does Before

question 42

Short Answer

_______________ involves whatever it is that the writer does before actually writing.

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Definitions:

Brand Equity

The value and strength of a brand in the marketplace, often reflected in consumer recognition, preference, and loyalty.

Functional Benefits

are the practical or utilitarian advantages that a product or service offers to its users.

Consumer-Brand Connection

The relationship and emotional bond that develops between consumers and a brand, influencing loyalty and purchasing behavior.

Brand Equity

The value and strength of a brand that decides its worth, based on the consumer's perceptions of the brand's importance and identity.