Examlex
Match each item with a statement below:
-agencies must comply with these laws and make documents they find and create available as public records
Push Strategy
Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
Promotional Mix
A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.
Channel Members
Individuals or entities involved in the process of making a product or service available for use or consumption by a consumer or business user.
Manufacturer
A company or entity that produces goods using raw materials, labor, and machinery, typically for sale to consumers, businesses, or other entities.
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